The Almanack of Naval Ravikant

Learn to sell, learn to build. If you can do both, you will be unstoppable.

These are two very broad categories. One is building the product. This is hard, and it’s multivariate. It can include design; it can include development; it can include manufacturing, logistics, procurement; and it can even be designing and operating a service. It has many, many definitions. But in every industry, there is a definition of the builder. In our tech industry, it’s the CTO, it’s the programmer, it’s the software engineer or hardware engineer.

The other side of it is sales. Again, selling has a very broad definition. Selling doesn’t necessarily just mean selling to individual customers, but it can mean marketing, it can mean communicating, it can mean recruiting, it can mean raising money, it can mean inspiring people, it could mean doing PR. It’s a broad umbrella category.

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